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Brand: Mitsubishi Pencil Co.

Made in: Japan

N*E*W*Souther...lost in translation I guess.

About Mitsubishi Pencil Co.

Founded in 1887 and formerly known as Masaki Yomato, Mitsubishi Pencil Co., Ltd. is best-known today for its “uni” brand of quality writing instruments sold worldwide. Curiously, this Tokyo-based business is unrelated to Mitsubishi Motors and other brands within the Mitsubishi Group. Same name, same logo, completely different company.