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Mid-Century Marketing: How Bonded Lead Was Branded
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Brand: Wallace Pencil Co.
Made in: USA
Scarce mid B range Wallace Invader. Nice retro style! This vintage pencil includes a free sticker while supplies last. (Keep an eye out for new collectible stickers released each month for select pencils.) ~Sold out!
Founded in 1915, St. Louis-based Wallace Pencil Company was a prolific producer of pencils before being acquired by Dixon in the 1980s. According to the Smithsonian, "By 1979 it sold 120 million pencils per year. Before the 1950s, the firm packaged some of these pencils, such as its Motif line, in metal tins."
